ROYAL OAK Black Dial 41mm

The story of Audemars Piguet is, in many ways, the story of the Royal Oak. Upon its release in 1972, it shocked observers across the industry with its high price tag and stainless steel construction. It was, however, unlike any other watch ever created. The integrated bracelet was given the same attention as the movement - something that was completely unheard of. The "petite tapisserie" dial was also a nod to traditional guilloche techniques, but rendered in a thoroughly modern form.

This new watch costed 10 times more than what a Rolex were charging for a Submariner at the time. No longer were steel watches to be seen as practical tools, but as objects of luxury. This radical new approach changed the landscape of the industry, and changed the public perception of Swiss wristwatches. Coming at a time of great disturbance within the Swiss watch industry, this was a much-needed restructuring which arguably saved the industry.

Black dial with “Grande Tapisserie” pattern, white gold applied hour-markers and Royal Oak hands with luminescent coating.

Stainless steel bracelet with AP folding clasp.